Slide 1

Building the modern home for crochet

A product combining tools, learning, and community into one stronger crochet experience.

Pebblework Labs

We are not building just another row counter. We are building a category-defining product for crochet.

Slide 2

This category is already real and monetizable

Market Proof

YarnPal

600K Approx. monthly downloads shown in the research screenshots.

YarnPal

$200K Approx. monthly revenue shown in the research screenshots.

Loopsy

$90K Approx. monthly revenue shown in the research screenshots.

The market has clear leaders and a broader long tail.
This is not a one-app category. It is an active ecosystem.
That means there is room for a stronger product, brand, and company.
Most current products still lean utility-first rather than culture-first.

Slide 3

Broader market picture

Category Snapshot

These leaderboard snapshots show a broader field of crochet apps, not just one or two leaders.
The category is active, fragmented, and still open to a stronger brand.

Slide 4

What is still missing in this space

Category Gap

Most crochet apps are built around counters, stash, and storage.
Very few feel distinctive, emotionally resonant, or culturally alive.
Most products are functional, but not memorable or brand-defining.
Community is often weak, generic, or missing entirely.

We think the winner in this category will combine usefulness with brand, trust, and repeat engagement.

Slide 5

What we are building

Product Direction

Project home and pattern organization.
Focused crafting mode while people are actively making.
Learning and guidance that help people start and finish projects.
Stash and materials tracking.
A foundation for content, community loops, and platform expansion.

Slide 6

Product today

Working Product

Slide 7

Why this is interesting now

Why Now

The market is proven, but most existing products are still fragmented and utility-first.
There is room to build a stronger product, brand, and long-term platform in the category.
The first version already exists, which lowers zero-to-one risk and creates a real base to build from.
This is early enough to shape the company properly, but far enough along to see the opportunity clearly.

The opportunity is not another crochet utility. It is building the breakout company in a validated but underbuilt category.

Slide 8

What I am looking for in a partner

Partner Fit

A real builder who wants to shape product, company direction, and execution.
Strong product judgment and high standards around what should get built next.
Comfort with ambiguity, speed, and the messy reality of early-stage company building.
Genuine interest in consumer products, niche communities, and long-term category creation.

1

Complementary strengths

Someone who meaningfully expands what we can build, decide, and ship.

2

Shared ambition

Not just helping on the side, but wanting to build something category-defining.

3

High trust working style

Direct, honest collaboration with clear ownership and mutual respect.

Slide 9

The conversation I want to have

Next Step

If the market, product direction, and ambition resonate, I’d like to explore whether there is a real cofounder fit here.

The next step is a direct conversation about vision, strengths, role fit, and what building this together could look like.

Walk through the product, market, and roadmap in more detail.
Compare strengths, working style, and level of commitment.
Decide whether there is enough alignment to keep going seriously.